If you own a small business, it’s likely that you know you need a good website design for its growth and success. The question is: should you try putting one together by yourself?
Regardless of how much you know about creating a website, hiring a professional will result in a much better outcome. A professional can save you more time, apart from making you more money.
Here are the best reasons why you should outsource your web design for small businesses to professionals:
- Search Engine Optimisation (SEO)
An excellent web design company can help you with search engine optimisation. SEO is a marketing strategy that helps your website rank higher in the search engine results.
If your website ranks low in the search engines, that means it’s more difficult for your audience to find you. And, if you are nowhere to be found, you are losing potential sales opportunities.
- Increase Your Bottom Line
Your website is the face of the online world. If your site is done by a professional, then it is quicker for your clients to realise that they are dealing with a highly professional company.
Add the SEO efforts and your website will be primed for increasing the bottom line many times over.
- It’s an Investment
If you think that a website is a luxury, then you are mistaken. Keep in mind that a website can help increase the bottom line of your business by increasing visibility, assisting in establishing professionalism, and a medium for connecting with your customer. Thus, it’s an investment.
- Faster Loading Times
In this day and age, the attention span of most people is getting shorter and shorter. If potential customers go to your website and it doesn’t load fast enough, then it’s possible that they will just hit the ‘back’ button.
This is the problem with trying to make your own website or using a drag-and-drop website builder like Wix or Godaddy, is that unless you are an experienced web designer, you may have little knowledge of how to build a fast-loading website. These website builders are great for the speed of putting the website together but in terms of site loading speed, they can be really slow, because they are carrying a load of code and CSS styles that you aren’t actually needing. This problem is sometimes referred to as code bloat. Obviously, the more code, assets and files a web design is made up of, the longer the page loading time.
Another potential consequence of a slow-loading website is that it can significantly affect your search engine visibility. According to some research and tests, slow loading websites will rank lower in the results. Remember, search engines want to serve their customers better, and a slow-loading website isn’t going to help their cause.
Fortunately, hiring an experienced company can help improve your website’s loading time.
- Helps Save Time
Some people think that they will build a website on their own to save money. Unless you have plans of becoming a web designer yourself, this is a bad idea.
The problem is that building a website on your own can quickly become a time sinkhole. You will suddenly need to learn how to do this and do that. So, you will read or watch plenty of guides. And after all that, you’ll still end up with a mediocre website because you lack experience.
The smarter way of doing it is to hire a website design company. Then, you can put your time to better use by focusing on your business rather than a “side project” that you just need to do a couple of times in your life.
Furthermore, a professional web designer can always build a better site compared to any non-professional DIYer. And don’t get hooked up too much on the cost. After all, a website is an investment that will give you a return on your money.
- A More Aesthetically Pleasing Website
It takes people just a tenth of a second to form the first impression of a person. However, it takes even less time to get the impression of a website. That means the looks of a website are extremely crucial.
If it looks good, modern, and clean, your visitors are likely to come back and stick around. If your site, on the other hand, looks old, clunky or boring, they will leave and look for something that they like better. Remember: people relate their experience with your site to the products or services you offer.
- Trustworthiness
People want to know if there are reputable companies running websites. A site that looks like it has been thrown together without much thought and effort or hasn’t been made well isn’t going to give potential customers confidence.
A nice, professional, and functional site will certainly get you a lot more clients. If your site is exactly what they expect from a business in your industry, they will feel more comfortable doing business with you.
- Competitiveness
Competition is everywhere and you’re competing with other businesses on a global scale. Thus, there’s a need to develop a platform that helps stay relevant and at the top.
A website for any small business has to be easy to use, functional, and attractive at the same time. All these aspects will be achieved by you if you let a professional website designer help.
- Reliable Website
Even if you choose to design the website yourself, chances are that it won’t be a reliable one. You have to remember that you aren’t an expert on web design. You may realise, that your site isn’t reliable at all when it’s already too late.
For instance, the site is up and running well for a couple of months. The second you try to add or change something, it starts to cause other problems or worse, shuts off completely. For reasons that you can’t seem to figure out, your site doesn’t look or function the way you want it to.
Of course, bad websites even worse for small businesses. You would have to spend money on finding someone who is knowledgeable in making an emergency fix to your specific situation. There’s a chance as well that you might experience crashing again in the future.
Web Design for Small Businesses – Contact The Experts
By outsourcing to a web design expert, you can rely entirely on the functionality of your site and you no longer have to constantly worry about crashing or shutting down. If you are looking for a Web Design for your business contact WSEO, we’d love to help!