Search Engine Optimisation (SEO)

What Is SEO?

SEO is a frequently used acronym for the term Search Engine Optimisation. SEO is an online marketing strategy for achieving higher positions in search results in Google. The aim is to get more visitors to your web page by getting clicks from the search results pages.

When a user searches on a search engine such as Google, they enter a keyword (a single word or phrase including a few words) and hit the search button. The search engine will then display the search results pages, listing the results of what it calculates is the most relevant websites or pages. Search results pages are sometimes referred to as SERPs – another acronym. Users that land on your site after clicking on your URL from the SERPs are generally referred to as organic, free or natural traffic/visitors, whereas visitors that you acquire from adverts such as Google Ads/PPC (Pay Per Click) are generally known as paid traffic.

There are two areas of SEO, Onsite and Offsite. Onsite SEO is all about making sure that your website and pages are all optimised for your targeted keywords and search phrases so the search engines can understand what your content or site is about. There are also many technical areas to optimise including, meta title, tags, description tags, site structure and it important to make sure that the pages load fast, are well coded and mobile friendly. Once you have maximised your Onsite SEO it’s time to focus on Offsite SEO. This consists of incoming links from a large and diverse amount of external websites. These links should be from a wide mix of trustworthy websites including Google maps, social media websites, news websites, blogs, and also business directories.